How a logo should be designed

How do I make or decide my logo? A good logo is unique, fitting, practical, graphic, simple in form and sends the intended message.

We follow five principles for this (in no particular order):

  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate



Following the K-I-S-S (keep it simple stupid) a logo should follow a simple design that allows for easy recognition, versatile & memorable. Good logos feature something distinct without the exaggeration. Just remember the best shoe brand is just a swoosh.



An effective logo design must be memorable and this is attained by having a simple, distinctive, clear, yet, suitable logo.



A good logo is timeless, which means it will endure through time. Just ask yourself if the logo will be effective in 10, 20 or 50 years?

Perhaps the best model this principle is the Coca-Cola logo which barely changed since 1885.



Effectiveness of a logo makes it work across a variety of mediums and applications. It is functional and scalable. It should work both in horizontal and vertical formats; printed in one colour; printed in reverse etc.

Designing in black and white allows focus on the concept and shape, rather than the subjective nature of color. On the long-term, the more colors used the more expensive printing costs are.



It’s all about the intended purpose. An example is the Lego logo which used a childish font & vibrant color scheme. This would not be so appropriate for a law firm.

If you need any help with logos you can consult with us for free by sending us a message here.